These sample articles were written to a similar brief, a 500 word travel article for SEO in a tone of voice which was friendly, simple language and easy to read, with professional tone but not too stuffy.
The writers were given keywords to include, along with search volumes so they could see which were the most important keywords for traffic. These have been included in titles and subheadings to help search engines understand what’s on the page. These would be turned into meta titles and H-tags on the resultant web pages.
The keywords for each article are shown above each article and the audience was as follows:
- 25-50 age group
- Independent traveller
- Professional, intelligent
- Reasonably affluent (not budget)
All images have been captioned to explain to the reader what the picture is showing. On the actual web page, these captions would be used as image tags which are necessary to tell search engines what is in the picture and why it is there. They are also used for visually impaired visitors to the website and on occasions when the images don’t load correctly in areas of poor signal or Wi-Fi.
Links to non-competing websites have been included where appropriate. This is good SEO practice.
We chose travel as a subject to write about as it is a universally understood subject and as such provides a great platform to demonstrate our SEO copywriting skills.
There are three articles about three different countries.
- Things to do in Bolivia (210)
- Bolivia travel guide (390)
- Highest city in the world (480)
- Where is Bolivia (880)
- La Paz Bolivia (1600)
- Salar de Uyuni (4,300)
- Things to do in La Paz (90)
Read our sample SEO content:Bolivia Travel Guide - 3 Places not to miss
- China holiday (1,500)
- Sichaun (4,100)
- Danxia landform (100)
- Zhangjiajie (3,500)
- China tours (1,300)
- Great Wall of China (24,000)
Read our sample SEO content:The five most striking landscapes to visit on your China holiday
- Colombia (52,000)
- Best time to visit Colombia (300)
- Things to do in Bogota (250)
- Holiday in Colombia (40)
- Journey through Latin America (1900)
- Latin American music (600)
Read our sample SEO content:Colombia: an ideal holiday destination
- Things to do in Prague (14,000)
- Prague castle (8,300)
- Charles Bridge (5,400)
- Prague astronomical clock (2,200)
- Prague Old Town (1,000)
Read our sample SEO content:Things to do in Prague - A (Brief) Czech List